Station History - WFXS, MyFoxWausau - News and Weather for Wausau, WI

Station History

Station History


WFXS, FOX55 began broadcasting to North Central Wisconsin on December 1st, 1999 as this market's first local FOX affiliate. The station serves nearly 200,000 homes and 500,000 people over the air and via cable or satellite providers.

WFXS is owned by Davis Television Wausau, LLC. Davis Television's Managing Partner, John Davis, is the well known Producer of hundreds of popular Hollywood Films and TV Specials.

WFXS's syndicated program line-up, built around the strength of the FOX TV network, offers an outstanding variety of programs geared to young adults (under 55) and their families. This younger core audience is also the most coveted demographic sought by all major advertising categories.

Originally licensed on UHF channel 55 with 5,000,000 watts of power (the maximum allowed by the FCC), WFXS transitioned to digital TV in February of 2009 now broadcasting on UHF channel 31 with an EIRP of 685 kW of power. Although WFXS broadcasts on UHF channel 31, the station's signal carried the virtual channel branding of the old channel 55 and now provides three separate program streams for viewers to enjoy:
55.1 Fox Network in HD

55.2 MeTV

55.3 RTV Network

Tower Height & Location: 1,015 feet tall located near the intersection of Hwy 52 East and County Road "J" north.

Total Homes Served: 185,000+ (In Wausau TV Market)
Total Population Served: 450,000+ (In Wausau TV Market)
Homes Served via Cable: 85,000 approx.
Home Served via Satellite: 70,000 Local Station Subscribers.

Primary Target Demographic: Adults under the age of 55 with above average education and income.
Secondary Target Demographic: Families who own or rent their own homes.
Most Watched Sports: Green Bay Packers Regular & Post Season, NASCAR and MLB
Most Watched Prime Time Shows: American Idol, House, Bones, GLEE, New Girl

Lobby Hours: Monday-Friday - 8:30am-5:00pm
1000 N. 3rd Street
Wausau, Wisconsin 54403

Office: 715-847-1155
Toll Free: 1-877-849-8615

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