Northern Lights Snowshoes a natural fit for central Wisconsin - WFXS, MyFoxWausau - News and Weather for Wausau, WI

Northern Lights Snowshoes a natural fit for central Wisconsin

Posted:

MEDFORD (WAOW)--Winter weather is just around the corner and a pair of brothers are helping make the snowy season more fun. Brent and Brian Hallgren are the two-man operation behind Northern Lites Snowshoes.

"We just kind of fell into it," said Brian. They twins took over the company in June. The snowshoes are marketed as some of the lightest in the world--and the Hallgrens said they have a following.

The brothers are avid snowshoers and were using the product before they bought the company. "It's a passion spilling over into a business," said Brian.

They put together each pair, some steps completely by hand, at their warehouse in Medford. The Hallgrens said the main features that make their snowshoes so light and so fast are aluminum alloy frames and easy-on, easy-off bindings.

There are seven different versions of Northern Lites, ranging from designs made for racing, to those made for search and rescue teams.

"It's a great activity. We're passionate about running on them, walking on them," said Brian.

For a complete list of products and retailers, visit their website: http://www.northernlites.com/

Online Reporter: Bonnie Shelton

Powered by WorldNow
Home  |  News  |  Sports  |  Weather  |  Community  |  Money  |  Health  |  Entertainment  |  Inside FOX  |  About Us  |  LookItUp Wisconsin  |  Casino Chatter
Powered by WorldNow All content © Copyright 2000 - 2014 WorldNow and WFXS. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.