Local small businesses jump on Cyber Monday bandwagon - WFXS, MyFoxWausau - News and Weather for Wausau, WI

Local small businesses jump on Cyber Monday bandwagon


Local businesses are hoping to get a cut of the Cyber Monday pie.

Shepherd and Schaller in downtown Wausau saw a rush of shoppers on Black Friday. Now, managers are trying to continue that enthusiasm online.

"We've had web sales all throughout the country, which is what we're hoping to happen with Cyber Monday," Rachel Taylor, Shepherd and Schaller Web Manager said.

"I think a lot of good deals are still out there that I'm seeing through ads and downtown," Carolyn Nash of Wausau said.

This is the first year Shepherd and Schaller has taken part in Cyber Monday.

"Now that we have our web store, we're just trying to be competitive, trying to drive more traffic there, trying to take a little piece of the pie," Taylor said.

But managers say they'll have to wait to see if Cyber Monday paid off.

"We're really expecting something new; we're not sure what numbers to expect," Taylor said.

Experts say Cyber Monday is giving small businesses like Shepherd and Schaller an opportunity to compete.

"You can sell anything on the Internet to anyone anywhere in the world," Scott Sybeldon from UW-Marathon County said.

Trig's is offering Cyber Monday deals on their web site. All you have to do is click on the coupon you like, and click print. But there's a catch -- each set of coupons is only available for two hours.

"Total saving is about $161," Trig's Marketing Assistant Cindy Carpenter told Newsline 9.

Trig's managers say offering coupons online is something they do to take part in Cyber Monday as much as they can.

"Everything is online now, so we're just getting more of our shoppers online and in that stream," Carpenter said.

So whether shoppers are looking for deals on groceries or sporting goods, chances are they'll find them online this Cyber Monday.

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