Wednesday is December 12, 2012. To mark the 12/12/12 date, one Stevens Point women started a Facebook page in honor of Green Bay Packers quarterback Aaron Rodgers.
The Wisconsin Legislature got on board and made the day official earlier this year.
"It all just kind of started happening and I think it's a testament to Packers fans and how passionate they are," Stevens Point resident Jennifer Brilowski said.
She started the Facebook page that sparked the initial idea. The page asked to make December 12, 2012 Aaron Rodgers Day. Rodgers wears number 12 on the field.
"Also, the numbers worked out. 12-12-12," Brilowski said.
Brilowski got to meet the MVP quarterback in May and present him with a plaque once the day was official.
"He was very humble, very professional," she said of Rodgers.
Brilowski said the day isn't just about celebrating Rodgers, but also about giving back. She's been raising money for one of the quarterback's favorite charities, and others are getting on board, too.
"MVP, he's awesome. He's the best," East Junior High School student Raquel Charpentier said.
Students at the school in Wisconsin Rapids are pumped up to celebrate 12/12/12 and honor Aaron Rodgers.
"I was more than excited to be a part of it and especially bringing it to the school. It was a great way to get everybody involved," Charpentier said.
They're also raising money for local charities. At a school assembly on 12/12/12, Element Mobile will donate up to $1,000 for every student wearing Packers gear.
"We have spirit weeks and we have a jersey day and everyone is just decked out in Packers," student Celeste Huff said.
When the Packers organization heard about the students' efforts, it donated several Aaron Rodgers keepsakes for dedicated fans there.
"It's really awesome that we can give back to the community in this way and have fun while doing it," Huff said.
Brilowski said she's blown away by the support and she plans on honoring the MVP quarterback long after his special day is over.
"I'm going to try to enjoy it and savor every moment," she said.