The Badgers fell short in the team's third straight Rose Bowl appearance, despite being lead by UW Athletic Director Barry Alvarez. Many fans said they were happy to see the former UW head coach back on the sidelines.
Fans also had high expectations because of Alvarez's return.
"He just looks good out there. Hard-nosed, old school," Jason Goode of Marshfield said after seeing the former head coach back on the field.
Alvarez announced he would lead the team in the Rose Bowl after Bret Bielema took the head coaching job at Arkansas.
Life-long Badgers fan Joel Strack was happy to hear the news. He joined Goode and other fans at Rose Bowl Lanes in Marshfield to watch the Badgers take on the Stanford Cardinal.
"That's awesome to see him back there and I mean there's just so many great memories when he was on the sideline coaching," Strack said.
And Alvarez also has a winning Rose Bowl record. He was 3-0 before Tuesday's Rose Bowl game.
"It's not just your normal Saturday. It's an extra game that's fun to watch," Goode said.
"It's fun whether they win or lose, but we want to win all the time," Strack added.
Although Wisconsin kept it close, a costly interception in the fourth quarter helped the Cardinal come out on top.
Many fans told Newsline 9 just making it to Pasadena was a win.
Strack commented, "We've had a tough season with some of the overtime losses but we made it to the Rose Bowl. What more can you ask for?"
He's already planning for the fall. "I'm looking forward to next year," he said.
Former Badgers offensive lineman Bill Ferrario was disappointed in the loss, but said he was happy to see his former coach back on the field in Pasadena.
"It was exciting seeing him with the team right before they ran out of the tunnel. It was exciting seeing him on the sidelines. I thought of the yelling that was probably going on in the locker room at half-time but it was exciting watching him on the sidelines tonight," Ferrario said.
He added that the future looks bright for the Badgers under new head coach Gary Andersen.