Employees at Bev's Floral in Stevens Point are busy making arrangements for Valentine's Day. Owner Debbie Freeberg said they try to plan as much as possible before the 14th, but there's only so much they can do.
"We're working with a perishable product. So, the majority of the work does come in a few days before the holiday," said Freeberg.
She said Valentine's Day is her busiest day of the year. On a normal day, the shop does 20 to 50 deliveries. Last year on Valentine's Day, they did 400.
"We are here pretty late at night and pretty early in the morning," said Freeberg.
It's the same story at Sugar Doll, a specialty chocolate shop in Stevens Point. Owner Mary McComb said she depends on the increase in sales from Valentine's Day.
"Valentine's Day accounts for about 10 percent of my sales a year. So, I would have to do some hustling to make up for it," said McComb.
All those customers mean a lot of preparation. McComb said she hires extra workers for the day and makes sure the shop has plenty of candy, cards and chocolate boxes.
Both shop owners agree: all the long hours and extra preparation make Valentine's Day worth it.
"I like helping people get just the right candy or the right card or the right little gift to show their loved ones how they feel," said McComb.
"It's a great feeling, and I think that's one of the reasons we've all picked this profession is because it's very service oriented and for every walk of life and every occasion," said Freeberg.