The Cranberry Blossom Festival kicked off today with the third annual "Lunch by the River."
Wisconsin Rapids is well-known for cranberries.
The industry says the area produces 30 percent of cranberries for the entire globe.
"It's such a huge part of our community because it's part of our industry, part of our economy." said
Laura Nelson, event organizer.
Hundreds of people packed Veterans Memorial Park to eat and watch live entertainment.
"the first few weeks are always busy," said Loris Thomes, Food Vendor.
Another food vendor tells Newsline 9 that they could barely keep up with the lines of people.
"We've been so busy that we sold out of everything in an hour, and that is not typical at all," said Nicole Reed, Food Vendor.
Reed runs the hidden creek kitchens food stand.
The food is made from scratch and fresh cranberries get added to many of the recipes.
"It's something you can add to any type of food really, you can put it with sweet or salty," added Reed.
The cranberry themed weekend continues Friday with an early morning "Dairy and Berry Breakfast."
"It's a weekend full of activities where we celebrate our blossoming community," said Nelson.
The celebration includes a carnival and even features a dunk tank.
"Were going to be dunking our mayor, our chief of police, and all sorts of other local celebrities," added Nelson.
The weekend also features a car show, triathlon and a parade.
The University of Wisconsin marching band performs Sunday as well.
For a full list of the activities
planned for the Cranberry Blossom Festival you can head to the
festivals web site at: