The Northwoods is known for its beautiful lakes and streams. A Park Falls company is also making a name for itself selling state-of-the-art fishing rods for anglers to use there and around the world.
St. Croix has been making fishing rods for freshwater, saltwater and ice fishing for decades.
"What makes St. Croix Rods the best rods on earth is all the experience that comes from evolving the product line over these years," said St. Croix President Paul Schluter.
He told Newsline 9 he's proud the products are made in the badger state.
We got a behind-the-scenes look at how the 800 varieties of fishing rods are made in Park Falls.
Tune in to Newsline 9 at 10:00 on Thursday night as we tour the company for Made in Wisconsin.