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Iconic gold foil goes pink as customers help "foil" breast cancer
ATLANTA, Sept. 12, 2013 /PRNewswire/ -- Known for the world's best ham, HoneyBaked Ham will replace its iconic gold foil with pink for the first time ever this October in honor of Breast Cancer Awareness Month. Customers are invited to help "foil" breast cancer by assisting HoneyBaked in its support of the National Breast Cancer Foundation (NBCF) in its mission to provide free mammograms and diagnostic breast cancer services to underserved women.
"Everyone knows someone whose life has been affected by breast cancer," said HoneyBaked* COO Maggie DeCan. "They are our mothers, sisters, daughters, co-workers and customers. As a family-run business that caters primarily to women shopping for their own families, we are in a position to do some good and raise awareness in the communities in which we serve."
During the month of October, one dollar from each limited edition pink foil-wrapped ham sold at participating HoneyBaked locations across the country will benefit the NBCF. In addition, customers can participate in "Friends Foiling Breast Cancer Fridays" at HoneyBaked locations. Customers that wear pink and bring a friend for lunch on Fridays in October will receive buy one, get one free sandwiches. All month long, customers will have the option to add a donation of one dollar or more to their purchase, directly benefiting the NBCF.
Fans of HoneyBaked's Facebook page will also have the opportunity to nominate friends and loved ones who have been touched by breast cancer to receive a free family meal from HoneyBaked. One hundred families will be selected throughout the month of October.
"We're excited to partner with HoneyBaked this year because they understand that early detection of breast cancer saves lives," says Janelle Hail, NBCF Founder & CEO. "Through their donation, we are able to offer free mammograms to those in need and spread a message of hope to women across the country."
In 2012, donations helped the NBCF provide 25,681 free mammograms to women in need. According to the American Cancer Society, over 200,000 women are diagnosed with breast cancer each year. The key to surviving breast cancer is early diagnosis. Regular screening mammograms, breast self-exams and yearly breast exams by your physician can help. NBCF helps save the lives of uninsured women by reaching them at a vulnerable time in their lives and ensuring their good breast healthcare.
*The Original HoneyBaked Ham Co. of GA
About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator's highest 4-star rating for nine years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.
HoneyBaked (www.honeybaked.com) is renowned for its moist, tender Honey Baked Hams® and Turkey Breasts, as well as a host of other fully cooked entrees, side items and desserts. Since its founding in 1957, sharing and enjoying HoneyBaked premium foods has become a tradition for families nationwide who can now shop for them at more than 400 HoneyBaked locations and online. Whether its customers are marking holidays and special occasions or serving everyday meals, HoneyBaked helps them celebrate life, one meal at a time.
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