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Sherwin-Williams revolutionizes the way consumers explore color, again
COLUMBUS, Ohio, Sept. 30, 2013 /PRNewswire/ -- For decades, Resource (www.resource.com), the largest independent digitally-led marketing agency in the country has connected consumers with brands using next-gen technologies, and today the agency is releasing the world's first Google Glass application for a major consumer brand. ColorSnap® Glass developed by Resource for Sherwin-Williams (www.sherwinwilliams.com), North America's largest single-source supplier of high-quality paints, lets consumers instantaneously act on color inspiration by adding a digital layer right before their eyes. Resource developed ColorSnap Glass as part of Google's Explorer program; an exclusive group of innovators selected by the company to shape the future of Glass. Still in beta and available for download at www.colorsnapglass.com, the new application joins a suite of award-winning digital tools developed by Resource for Sherwin-Williams that has fundamentally changed the way consumers discover and select color.
"Resource Lab is a technology accelerator that ideates and fast-tracks breakthrough consumer experiences using the latest digital technologies. We're enthusiastic about the possibilities that Google Glass gives our clients to connect with consumers in unobtrusive ways," said Dan Shust, VP of Innovation at Resource. "Wearable technology is the next frontier in mobile computing and ColorSnap Glass and other consumer-focused applications will play a large role in the acceptance and adoption of the new technology."
For seven years, Resource and Sherwin-Williams have successfully launched numerous digital and personalized consumer experiences using the latest technology. Most notable is the 2009 launch of the original and highly-successful ColorSnap mobile application. Named by Advertising Age as one of the Top 10 Branded Apps of the Decade, the application has been downloaded more than one million times. And while ColorSnap Glass is also designed to help consumers explore color, the new application streamlines the original version, elevating features best suited for wearable technology.
"We're committed to harnessing the latest in technology in order to create superior experiences for our customers," said Ellen Moreau, VP of Marketing Communications at Sherwin-Williams. "Cutting edge applications like ColorSnap Glass elevate our brand and keep us top of mind with consumers by bringing color inspiration to life in a fun and engaging way."
As part of the test and learn approach to developing Google Glass applications, Resource and Sherwin-Williams will be seeking consumer feedback about ColorSnap Glass at www.colorsnapglass.com. Resource CEO Kelly Mooney says it's an essential part of the development process.
"We're steadfast on breaking new ground that uniquely empowers and inspires consumers, which means we have to make them a part of the conversation," said Mooney. "Digital innovation is part of our DNA and we'll continue to be pioneers in the space."
About Resource: Resource connects consumers with brands-emotionally, habitually, digitally-to drive revenue, market share and loyalty. As the largest independent digitally-led marketing agency in the U.S., with offices in Columbus, San Francisco, Chicago, and Cincinnati, Resource has built a reputation for thought leadership-fueled innovation in digital commerce as well as social and mobile consumer experiences. Founded in 1981, the agency propels clients in retail, consumer goods and technology forward with a proprietary and market-proven OPEN branding approach that combines consumer insights with next-gen technologies and competitive benchmarking. Resource has helped brands such as Victoria's Secret, CVS, Kohl's, P&G, Nestle, HP and Adobe-many of whom have been with the agency for over two decades-realize the full value of empowering consumers as brand advocates and co-creators.
About Sherwin-Williams: For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that's focused on unique project needs. Sherwin-Williams was ranked "Highest in Customer Satisfaction Among Paint Retailers" by the J.D. Power & Associates 2013 Paint Satisfaction Study?. Sherwin-Williams products can only be found at its more than 3,500 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter and Pinterest.
CONTACT: Kristyn Wilson, 614-410-2176, email@example.com
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