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Leading provider of mobile event apps releases new app to enable companies to scan business cards at events for prospect data and real-time integration into marketing automation systems
SAN RAMON, Calif., Oct. 16, 2013 /PRNewswire/ -- Leading provider of mobile event apps atEvent, today announced the launch of its Card Scanner App. With the atEvent Card Scanner App, lead gen and lead qualification relying on paper-and-pen and manual data entry becomes a thing of the past. The Card Scanner App enhances and automates lead capture at events by enabling marketing and sales staff to scan business cards, add follow-up actions and other context about the prospect interaction, and automatically send the information to their CRM or marketing automation system, all with just a few simple clicks from their smartphone.
Using their iOS or Android smartphone, the Card Scanner App enables companies and their sales staff to scan business cards of prospects by taking a photo. Once the snapshot of the business card is taken, the user selects the key topics discussed and the appropriate follow-up actions.
The Card Scanner App is fully integrated with the most widely used marketing automation and CRM systems. The app automatically transcribes the card data and sends the complete interaction history (contact info, topics, follow-ups) to the user's preferred system. This enables companies attending events to capture critical prospect data and then transfer the data in real-time to their CRM systems so they can start the post-event follow-up process in a quicker and more personalized manner.
"The lead collection process has long been one of the biggest challenges for companies investing in events," says Alex Lee, General Manager of atEvent. "With atEvent's Card Scanner App, companies now have an easy-to-use solution that enables them to automate the collection of prospect information, capture a deeper level of context around prospect interactions and transfer that data in real-time to their marketing automation systems so they can close leads more effectively once the event is over."
The Card Scanner App is the latest in atEvent's suite of event marketing apps that enable corporate marketers to automate the process of capturing prospect interactions at every point in the event lifecycle. Other apps in atEvent's suite include the Check-In App, Attendee App, and Fishbowl App.
For more information on atEvent please visit www.at-event.com.
atEvent creates tailored apps designed to maximize the impact of your next event. atEvent apps are the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. With integration into the most widely used technology, CRM and marketing automation systems, atEvent apps provide corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality. They empower event marketers to optimize attendee experiences with relevant, real-time information, connections and interactive features.
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