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SHANGHAI, Oct. 24, 2013 /PRNewswire/ -- Madhouse India's tool MadPlanner has swept awards in the 1st week of September. The tool has helped Madhouse India win the Enabling Technology Company of the Year in Mobile at Mobile Marketing Association (MMA) - 2013 Smarties India and also lapped up the coveted Gold at Ad Club Bombay's Emvies awards in the category Best Media Research using Proprietary Data.
The MadPlanner tool launched in early 2013 enables multi-screen video based planning and measurement in GRP parlance on mobile for marketers.
Smartphone and tablet growth continues to explode globally, so do the opportunities for consumers to watch video content when and where they want. There are over 500 million feature phones capable of watching videos, 60 million smartphones & over 6 million tablets in India and the latter is growing at a rate of 40% or higher quarter-on-quarter.
Mobile video consumption is truly a silent revolution that's taking place in India and marketers have taken note of the same recently, especially with the declining time spent of TV in India.
The MadPlanner tool works on the principle of being able to estimate exact TG reach data for video platforms via an online panel that constantly captures data. The panel also helps segment audiences based on behavior, location, affinity & profile and aids superior targeting & delivery of advertising. Every buck invested in mobile video advertising now delivers incremental GRP's to advertisers and that's what has moved the industry with the launch of this tool.
That is a huge first step in India that enables mobile advertising to find a place with the largest share of the ADEX pie in India - television.
"It is indeed a proud feeling for all of us here at Madhouse to receive such recognition in the mobile and media fraternity," said Joshua Maa, the founder and CEO of Madhouse. "The recognition for MadPlanner goes beyond it just being a feather in our cap but we are proud of how we are contributing towards shaping the industry, as we are committed towards the growth of the mobile marketing ecosystem at large. We will continue to raise the bar every time and deliver much more value to an advertiser for every buck invested in mobile advertising. "
Founded 2006 in Shanghai, Madhouse is China's First Mobile Ad Platform Company to operate both a mobile Ad network & a mobile DSP-S. Madhouse's Smartmad is China's most intelligent mobile web & in-app Ad network and Optimad simplifies the mobile demand-side process helping advertisers maximize returns on their mobile spend. The company has more than 240 employees in Shanghai, Beijing and Guangzhou. In 2012 Madhouse launched operations in Mumbai, New Delhi and Bangalore India. For more information, please visit http://www.madhouse.cn
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