To kick off the hunting weekend, Fleet Farm had its third annual Orange Friday sale that some hunters called Black Friday for men.
A store manager told Newsline 9 that more than 500 people lined up outside before the doors opened at 6 a.m. Many of them waited in the cold for hours. The store gave away 700 blaze orange/camouflage hats to the first shoppers.
One hunter said the waiting in the cold was practice for waiting in the woods this weekend.
A store manager said hunting licenses were a big seller for these shoppers.
"There's always a huge group that decides they've got plenty of time and so they decide they're just going to get it at the last minute. Some of them just haven't decided until the last minute that they're going to go this year," said David Huth, an assistant store manager.
Another item on the shopping list was ammunition, which hunters say has been in short supply since summer
"Unfortunately, there isn't too much we can do about that. We're finding that a lot of retailers are in the same position that we are," said Huth.
Most shoppers still found plenty to fill their carts.
"I got my shopping done right now," said Wally Gwidt of rural Wausau, his cart filled with supplies for the weekend.