Shoppers looking for a Butterball turkey for Thanksgiving may be disappointed.
The company said it's running short on some of its fresh birds, but not all shoppers are worried.
Many shoppers are getting stocked up for Thanksgiving.
"Our family coming in from two different states, so we want to have the best," said Sharon Wilke.
Sharon Wilke is at IGA Quality Foods in Rib Mountain, searching for the perfect Butterball turkey.
"I just like it, it's usually mostly more juicy than some of the others," said Wilke.
She had no problem finding a frozen bird.
But shoppers looking for a fresh Butterball, weighing more than 16 pounds, may have to look harder.
Butterball said it's running low on those turkeys because some of them didn't grow big enough before the holiday.
Analysts said the company produces about 20% of the nation's turkeys.
While some said getting a Butterball is part of the Thanksgiving tradition, others said the brand of the bird really doesn't make the meal.
"I wouldn't pick one over the other, whichever has the better price, that's what I would go with, I think it's just a matter of how you cook them," said Sharon Geist.
But shoppers said finding the deal can take some time.
"I've just been shopping different stores for prices," said Geist.
"Some people like the Butterball brand, but some people like the Jennie-O, the Jennie-O is a little cheaper per pound," said Jim Nielsen, IGA Grocery Manager.
Although the reason behind the smaller Butterball birds isn't clear, shoppers said they'll make do.
We reached out to Butterball for comment about the shortage.
None of our calls or e-mails was returned.