Crowded parking lots and even longer lines mean one thing: Black Friday.
Menards in Wausau had large crowds, ready to find deals.
"We opened at six this morning and the doors didn't close until 20 minutes after open,” said Michael Gertz, the store's assistant general manager. “So we just had a steady stream of people in and have been very busy."
But Menards went against the trend of other stores by not opening on Thanksgiving.
"They appreciate the fact that we're a family business and they want to keep us closed on Thanksgiving so we can be with our families," said Gertz.
But family time didn't stop Best Buy in Rib Mountain. Doors opened at 6 p.m. on Thanksgiving. Deals on TV's, phones, and movies brought shoppers in, but they didn't last long.
"They were running kind of low on the Kindles which is what I really did want and when we got here they were all gone," said Kellie Rheinschmidt of Madison.
But many say they found what they needed.
"We haven't had any problems finding the things that we wanted to get," said Lindsey Smaka of Minneapolis.
Workers say the store was actually busier on Black Friday, not Thanksgiving.
"A lot of people were probably with their families enjoying their Thanksgiving dinner and most people reserve today for the shopping,” said Heather Ebeling, a mobile sales consultant.
Some customers who were there both days agree.
"This store is busier I think than last night," said Rheinschmidt.
So, even though door buster deals are winding down, shoppers are winding up for the holiday season.