While many stores are swamped with customers for Black Friday, small businesses are preparing for Small Business Saturday.
The day recognizes locally-owned stores. Places such as Nicole’s in Wausau are having sales for the event. Store owners say it helps every business in the area prepare for the season.
"That's kind of a nice extra day for people to get downtown check things out most of the businesses on third street are in the same boat as I am," said Nicole Chickering, the store owner.
Some larger companies are also getting on board. American Express is offering customers money back for shopping at a small business.