Village Christmas brings business to Amherst - WFXS, MyFoxWausau - News and Weather for Wausau, WI

Village Christmas brings business to Amherst

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AMHERST (WAOW) - Red and green filled Main Street in Amherst this weekend, as the town's Village Christmas came to life.

"Everyone pulls together and has a lot of fun doing this," said Dave Crubaugh, the Amherst Business Association president.

This is the 19th year for the Christmas village. It offered a variety of things to do like craft fairs, live music and food festivals.

The Tomorrow River Christmas craft show was one of them. Vendors from all across the state came to take part.

"A lot of them do different shows across the state throughout the year, but this is a good one here in Amherst just because it is during the Village Christmas," said Beth Juris, the craft show owner.

"People love Amherst they love to shop our quaint little village," said Crubaugh.

Businesses like Co-Op Consignment Corner benefit from the weekend. It was their grand opening.

"We took advantage of the Christmas weekend, a lot of people in town a lot of people stopped in," said Crubaugh.

The River craft show agrees.

"A lot of people bypass Amherst not knowing what it has to offer and we want to just showcase everything has to offer," said Juris.

The Christmas Village is one of the Amherst busiest weekends and town officials say it's successful because of everyone's help.

"Being a little village it's good to have everyone doing something the same weekend for the draw to get people in," said Crubaugh.

That draw is putting this Christmas town on the map.

"Come to Amherst we have a lot of fun here we love it here," said Crubaugh.

Organizers say that about 1,000 people came to the different events in Amherst. They are already starting to plan for next year.

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