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SOURCE Research and Markets
DUBLIN, July 9, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/p3mx6m/nonneutral) has announced the addition of the "Non-Neutral Mobile Broadband Business Models Report 2014" report to their offering.
Sponsored Data, App-Based Charging, Zero-Rating, Blocking & QoS-Enhanced Specialised Services. New Non-Neutral Mobile Broadband Business Models will generate $25bn in 2019 - just 6% of total mobile Internet/data access revenue
The report published has a major study into the viability and potential scale of over 25 forms of "non-neutral" mobile broadband & Internet business models.
2014 has seen huge shifts around the concept of Net Neutrality - the FCC has revealed details of new proposals, while the European Parliament voted for a harder version of neutrality than many in the telecoms industry wanted. Chilean regulators have blocked new "zero-rated" apps from mobile data plans, while Singapore's government stopped operators from trying to "tax" so-called OTT messaging players.
Lobbyists, activists and the wider telecoms and web industries are flooding the media and blog/twitterspheres with commentary, opinion and predictions of what might happen if Net Neutrality is/isn't enforced. Questions, rumours and myths about what may happen, if mysterious and vaguely-defined "Specialised Services" are permitted over broadband networks. Many observers have confused peering deals (eg Comcast/Netflix) with QoS-prioritised services, even though that is an entirely different issue.
Key Topics Covered:
Mobile broadband & Internet: Market dynamics
Neutrality: relevance, regulation & controversy.
Non-neutral broadband: Generic challenges.
1. No clear definition of "an app" or "service" Multi-app experiences. Partial-app experiences.
2. Business Model Fit, International challenges.
3. Apps' data usage is device-dependent
4. Devices, OSs & QoS / non-neutrality
5. HTML5 changes the game again
6. Poor fit with WiFi use and femtocell offload
7. OSS/BSS challenges
8. Pricing, selling & marketing non-neutrality
9. Network dependencies & standards
10. Arbitrage & other unintended consequences
11. Mobile broadband is not like fixed
12. Organisational challenges in service providers
Main models for non-neutral mobile broadband:
Forecasts, conclusions & recommendations
For more information visit http://www.researchandmarkets.com/research/p3mx6m/nonneutral
Media Contact: Laura Wood, +353-1-481-1716, firstname.lastname@example.org
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