Meta Description: A famous property buying company took a more detailed look at Search Terms. Here, we’ll discuss its meaning, importance, and application of keywords veiled in these listings.
If a person is displaying and selling items on Amazon, there is a high probability that this person is finding ways to maximize his listings. The item’s description and title do play an essential part in the Amazon listings, yet there is a need for backend and hidden keywords as well. This is essential to make items in the list even more searchable online.
Amazon Hidden Keywords – What You Need to Know?
These are words which are significant to the items you’re marketing, which are then added to Amazon search terms. Buyers can’t see these keywords in the item’s descriptions and title.
For instance, if a buyer is searching for a pet brush, there’s a high chance that he’ll type in “fur remover” or “pet hair remover” in the search box of Amazon. This is where your hidden keywords take the spotlight by highlighting your items to the buyer by adding them on the results page. The more relevant keywords you’re going to add, the better chances of your items to be discovered.
What Makes Them Important?
The following are some reasons why these keywords are essential when selling products on Amazon:
- They give more information to Amazon, which guarantees that your products are easy to find by customers, especially in their search results.
- It allows you to manipulate how your product will look at your listing.
- By adding these keywords in Amazon’s search terms field, your product will be associated with other keywords in Amazon that are not even visible to your customers.
- Using these keywords wisely will help you compete with other brands as you will have higher power over the image of your brand.
Do’s and Don’ts When Using These Keywords
To be in the branding business, knowing what words you should use and not use are essential in giving your customers the message you want them to understand your brand and product.
You must carefully choose your words when trying to send a message to your customers as some words may carry a negative thought, or are simply out of the topic. The search terms spot is a great place to add alternative names, abbreviations, topics, and other keywords that are most likely related to your product.
So, here are some of the suggested practices that will surely help you take advantage of the search field, and some behaviors you should avoid as well:
- Be sure to type multiple words in the right order. It would be best if you think like how your customers think and figure out what they are more likely to type in the search engine with regards to your product.
For example, a consumer is searching for dark chocolate cookies; they are not going to type “cookies chocolate dark.”
- When entering Keywords for Amazon Listing, use one space in between words. Commas, semicolons, and other punctuations are not needed to separate words.
- Don’t write keywords that You’ve already used in both your product title and description. In other words, don’t waste your time by repeating keywords.
- Avoid using misleading keywords. The primary purpose of hidden keywords Amazon is to assist customers in finding the products they need that are similar to your product.
- For example, if you sell sunglasses and you insert the keyword “eyeglasses,” hoping that customers are going to buy your product instead, is a big no-no. While that idea might expose your product to customers, these customers will get upset once they find items that they don’t need on their search results. Amazon will not approve of this behavior.
- Brand names should not be included in the search terms field, especially when you do not own the brand. It is misleading to relate your product with a brand you don’t own, and Amazon doesn’t like that kind of behavior. Your keywords for amazon listing should be guiding, relevant, and contextual.
- UPCs, ISBNs, ASINs, and other identifiers should not be included as one of your keywords. These product identifiers are already in line with your product in Amazon’s system.
- Avoid using temporary words or phrases such as “limited,” “brand-new,” “now available,” etc.
- Subjective claims should not be included, such as “amazing,” “the no. 1”, “best quality,” etc.
- Avoid typical misspellings related to your product. Amazon already does their part in compensating for misspellings and also guide their customers by offering corrective suggestions in the search engine. Moreover, you don’t have to worry about spacing, punctuation, etc., Amazon Search engine will automatically do the job for you.
- Don’t use offensive and abusive keywords.
You may be allowed to type 1000 characters in the search terms field, yet Amazon only adds in their system the first 250 characters that you have written. This was stated in one of their announcements at Seller Central last June 2017. Therefore, it is better to type in first the essential keywords on the search terms are in the first 250 characters.
How to Add these Keywords on the Search Terms Field for Listing
Here are simple and easy steps on how to add keywords to amazon listing:
- In Seller Central, first, click Inventory, and click Manage Inventory next.
- Look for the product in which you desire to add your keywords and click Edit on the upper right part of the screen.
- Click the word Keywords and finally click Search Terms and begin typing your keywords.
How often should you change these keywords?
For your keywords to be effective, change them every 3 or 4 weeks.
- Check your PPC (Pay Per Click) keywords and know which are performing best, and also your CTR (Click Through Rate). Search for various keywords from your primary keyword and include them to your list of keywords. Change it every three weeks.
- Perform a Reverse ASIN Search with the use of a tool for keyword optimization. Get keywords from your competitors and include the applicable ones to your listing. Repeat the same procedure every 3 or 4 weeks to keep your products on top.
Method to check if your keywords are indexed
It is a fact that Amazon keywords only pops up in the search engine once Amazon indexes these words. Note that Amazon has its policy concerning indexing. For that reason, many sellers who are not informed of these policies do not get indexing.
So, Let’s look at one method that will help you check if Amazon has indexed your keywords.
Reverse ASIN Lookup
- First, search for your ASIN on the product detail page. When you’re on that page, check the URL and search for the 10-digit ASIN. For example, you have a shoulder bag with the ASIN- C009DES8MX.
- Next, you type your ASIN, a plus sign, and the keyword on the search bar. Using our example, this is what you’ll type in: C009DES8MX + shoulder bag on the search engine and press enter.
- If the results show that there is “1 result for C009DES8MX + shoulder bag”, then your listing has been indexed. On the other hand, if it hasn’t been indexed, the result will say, “ Your search C009DES8MX + shoulder bag did not match any products”.
This method can be used on any product displayed on Amazon. It’s a quick manual process that confirms whether a product has been indexed on Amazon.
You can also actually do a bulk test when indexing your keywords. On your Seller Central Account, copy the first row of keywords. Then, paste those keywords on Amazon’s search bar. If your products are shown in the results, then you’re listings are indexed for sure.
If there are no results for that group, or one product isn’t a part, this means that the search terms field was not wholly indexed.
You can presume that there were unimportant keywords that were not indexed as most Amazon sellers have also experienced this problem or situation. So, it’s better to discover or figure out the irrelevant keywords and discard them on your list. Repeat the procedure until you’re done with all search term rows.
Keywords for Amazon listings help boost up your sales by helping prospect customers search for your product quickly. It is the excellence of your listing that will close your deals. This includes impressive product images, a convincing product description, and high product reviews that will make customers assured about buying your product. Therefore, try to apply all the strategies you know to increase your sales.